 |
Southern California and Las Vegas,
San Francisco Bay Area and all of Northern California
After 18 years on the national culinary scene, we’ve reinvented Culinary Trends as the first REGIONAL culinary magazine just for chefs. Whether you sell meat, fish, produce, desserts, wine or cooking oils, service restaurant equipment or sell shoes to chefs, we’ll help you reach the executive chefs in California and Arizona who make the purchasing decisions.
Who gets the magazine? We’re mailing directly to executive chefs who make menu and purchasing decisions at select establishments: Fine-dining restaurants (cover charge of $35+), hotels with restaurants and banquet facilities, high-end caterers and country clubs. Restaurant owners, hotel food and beverage managers, and sommeliers also qualify.
How many copies? We’re mailing to more than 10,000 establishments in 2009. To identify the right establishments, our research staff uses guides such as Zagat and Gayot, city magazines, local dining directories, yellow pages, and web sites. Importantly, we’ll add new restaurants as they open, giving you the opportunity to sell them.
Who should advertise? This targeted distribution will make CULINARY TRENDS the most cost-effective way to reach regional chefs: perfect for higher-end food manufacturers and distributors who primarily serve the Northern and Southern California/Las Vegas markets and for national brands that want to increase their market share here by supporting regional distributors and brokers.
Advertise Now? In a recession? There are many examples of companies that stayed the course in a recession and won market share as a result. Many say the 1981-82 recession was the most severe in modern times. In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed that business-to-business firms that maintained or increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn’t keep up their advertising. In addition, a series of six studies conducted by the research firm of Meldrum & Fewsmith on the 1990-1991 recession showed conclusively that advertising aggressively during recessions increases both sales and profits.
When? The first issue of the new CULINARY TRENDS was Fall 2008 in Southern California and Las Vegas. Our first issue with distribution throughout all of California and Las Vegas was February 2009. We have begun semi-monthly distribution during 2009. Contact us for closing dates on the next issue.